Yes — every crew member signs an NDA before seeing anything beyond the venue. We have shipped 5 launches where the product wasn't named until the keynote went live.
Preparing the stage
✦ cue · lights · go
Corporate · Product Launch
Product Launches.
Keynotes worthy of a livestream
A product launch is not a party. It is an editorial moment — one 45-minute window where your press, partners, customers and team see the story you want them to see, forever. We build launches that still look good on YouTube three years later.
- Typical guest range
- 150 – 800 on-site + livestream
- Lead time
- 8 – 12 weeks
- Press coverage
- In-house PR desk for reach tracking
- Run time
- 60 – 90 min keynote format
Ref · Product Launches
The story
The long version.
Your founder goes on stage once. Your product gets one launch story. We treat that moment like a keynote film — script, rehearsals, visual system, B-roll, livestream — rather than "a corporate event with a big LED wall".
We have produced launches for Freshworks, Zoho product spins, D2C brands going retail, fintech regulatory debuts, and a handful of stealth startups going public with ₹300Cr+ rounds. We are comfortable with NDAs, holding statements, and press embargoes — most of our team has been running launches since before it was an industry.
Every launch ships a livestream build that works on slow India internet (CDN-backed 1080p with an adaptive 480p fallback), an embargo-compliant press kit, and a content calendar your marketing team can post from for 60 days after.
What you get
Every deliverable, named.
Our scope is always in writing before kickoff. Nothing hidden, nothing forgotten.
/ 01
Keynote script + rehearsals
Teleprompter, vocal coaching optional, three rehearsal days on-site.
/ 02
Stage + LED system
Custom build with demo product podium + interactive moments.
/ 03
Livestream production
Multi-cam, broadcast director, adaptive bitrate, YouTube + LinkedIn.
/ 04
Press & media desk
Invites, embargoes, interview slots, press kit, coverage tracking.
/ 05
Influencer + community
Curated creator list, on-site content pods, UGC capture.
/ 06
Product demo station
Experience zones for post-keynote hands-on — branded, rehearsed.
/ 07
Content deliverables
Highlight film (90s + 3m), raw 4K, keynote recording, stills.
/ 08
Post-event recap
Analytics, coverage roundup, UGC pack, 60-day content calendar.
Process
Five moves. Zero improvisation.
- 01
Discovery
Brief call, objectives, audience, constraints. We come back with an inspiration deck and ballpark budget within 48 hours.
- 02
Concept
Narrative design, look book, stage + venue sketches. Every event gets a script before it gets a vendor.
- 03
Production
Venue, stage, sound, lights, LED, artists, F&B. Single accountable producer. One throat to choke.
- 04
Show day
Dedicated crew, RFID check-in, run-of-show control room, backup generators, medical on standby.
- 05
Afterglow
Edit, deliverables, analytics, NPS. Every event ships a content kit you can reuse for a year.
- 40+
- Product launches shipped
- 90s
- Average keynote highlight cut
- 1080p
- Livestream with 480p fallback
- 60d
- Content calendar post-launch
Corporate · Product Launch
Photography.
“We launched to 400 press + partners and nobody noticed the chaos backstage — which is the highest compliment I can give.”
Priya Venkatesh
Marketing Director · Freshworks
Pricing
Three tiers. One quote.
Starting prices below. Your real number depends on guest count, venue, date and talent — we send a line-itemed quote within 48 hours of your brief.
Tier 01
Hall keynote
Classic hotel-ballroom launch.
from ₹15L
Plus 18% GST
- Hotel venue
- Standard stage
- Livestream 1 camera
- Content kit
Most booked
Tier 02
Flagship
The Apple-style keynote experience.
from ₹35L
Plus 18% GST
- Non-venue space
- Custom stage
- Multi-cam broadcast
- Press desk
- Influencer pods
Tier 03
Cinema-grade
Black-box theatre + film crew.
from ₹80L
Plus 18% GST
- Built venue
- 4K cinema team
- Broadcast-TV production
- Creator partnerships
- Full content studio
Product Launches FAQ
Things buyers always ask.
We maintain working relationships with 30+ Indian tech journalists. We can either work with your PR agency or run press end-to-end.
Default. Every launch we build ships both a live audience experience and a broadcast-quality stream for remote viewers.
Not seeing your question? Brief us directly or ask the studio concierge in the bottom-right corner.
Also planned by us.
Events that share a team and a playbook with Product Launches.
Brief us
Tell us about your event.
A single paragraph is enough. We’ll respond within one business day with a brief questionnaire and a ballpark budget.
✦ responses within 24 business hours
Call us
+91 73733 39225
hello@lsdevents.in
Usually 2 business hours
Studio
T. Nagar, Chennai 600017