Event · 01
Annual Day (1,000–5,000 pax)
Multi-city hybrid stream, live-translation, engineering-band-friendly entertainment.
Preparing the stage
✦ cue · lights · go
Industry vertical · SaaS & Product
Event planner for SaaS & product companies — Chennai.
Annual days that scale. Launches that ship. Offsites that return ROI.
Chennai is home to Zoho, Freshworks, Chargebee, Postman, Kissflow — India's densest SaaS cluster. We've run 80+ events for this vertical. The rhythm is specific: distributed teams, hybrid-live mandates, engineering-heavy audiences, zero tolerance for CMO-speak. We plan accordingly.
Anchor clients in this vertical
Zoho CorporationFreshworksChargebeePostmanKissflowMu Sigma
SaaS event work in Chennai has evolved fast. Five years ago we built for single-city teams — today we plan Zoho Annual Day with simultaneous stages in Tenkasi, Chennai, and California. Our production overlay has to support hybrid streaming, live-translation, and a cue-sheet that respects multiple time zones. That's now baseline.
Product launches in SaaS skip spectacle and reward clarity. A demo that actually works, a waitlist capture that doesn't crash, a Q&A segment moderated by someone who read the doc. Our launch playbook is written by people who've been in the room for Postman's API World and Freshworks' Launchpad — we know where SaaS launches break and we plan for it.
Event · 02
Product Launch (hybrid)
Main-stage keynote + 2,000-seat in-person + 15k-stream viewers, product-demo insurance.
Event · 03
Hackathon Finale
48-hour on-campus production, demo booths, judge logistics, winners gala.
Event · 04
Customer Summit
Invited-only 150-300 pax, industry-analyst programmes, 1:1 matchmaking desk.
Event · 05
Distributed-team Gifting
Onboarding kits + festive hampers shipped to 28 states + 4 countries.
The pain
Common failure modes in this vertical.
Distributed workforce — kits need to land at home addresses in 3 time zones
Hybrid stream quality is a CTO-level concern, not an AV afterthought
Engineering audiences see through CMO-speak — content has to be technical-credible
Launch dates move late; vendors need to accommodate without renegotiating
Our answer
How we solve it.
HRIS-feed integration (Darwinbox / Zoho People / Keka) for address-matrix gifting
Broadcast-grade AV with redundant PA + sub-200ms stream latency to LED wall
Brief sessions with eng leaders pre-event so stage content is technically accurate
Flexible booking with 48hr adjustment windows baked into contract
Package · 01
Quarterly touchpoints
₹8 L – ₹35 L / quarter
Series-A to Series-C, 100-500 employees
Package · 02
Annual contract
₹45 L – ₹2.5 Cr / year
Growth-stage, 500-3,000 employees
Package · 03
Flagship programmes
₹3 Cr+ / year
Public / pre-IPO, 3,000+ employees
Calendar rhythm
When this vertical buys — the annual pattern.
- 01
Q1: Annual-day planning + kickoff gifting
- 02
Q2: Product launches (typical Apr/May window)
- 03
Q3: Hackathons + customer summits
- 04
Q4: Diwali hampers + year-end town halls
Do you have experience with hybrid streams above 10k concurrent viewers?+
Yes — Freshworks Launchpad was 11k concurrent, sub-200ms latency. We own the AV, so no broker layer during show. Stream redundancy via AWS Elemental + Cloudflare.
Can you integrate with our HRIS for distributed gifting?+
Yes — Darwinbox, Zoho People, Keka, Kredily native. Monthly pull or webhook. GDPR-compliant handling for international employees.
How do you handle last-minute launch-date changes?+
Contracts include a 48-hour adjustment window; beyond that we re-sequence the production calendar and absorb minor venue-rebooking fees for named clients.
Brief us
Tell us about your event.
A single paragraph is enough. We’ll respond within one business day with a brief questionnaire and a ballpark budget.
✦ responses within 24 business hours
Call us
+91 73733 39225
hello@lsdevents.in
Usually 2 business hours
Studio
T. Nagar, Chennai 600017